Your next challenges in digital
Improving customers’ digital experiences in travel and transport
The new digital era has created business challenges across all industries, and the travel and transport industry is no exception. With additional channels and fragmented data, the looming question is how providers should take back control of customer data.
Managing customer experiences in the digital age is essential. To effectively combat these digital disruptors, travel and transport companies need to stay relevant and at the front of customers’ minds. To do so, a second stage digital strategy should be implemented, which will maintain a continuous digital connection to their customers.
Want to discover how? Join Adobe, Microsoft, and your industry peers for an executive dinner on Wednesday 16th January at Claridge’s in Mayfair.
Research Director Gerry Brown will host the dinner and lead the discussion on the key questions, challenges, and potential solutions for the industry in an interactive, roundtable format.
Guest Speaker: Gerry Brown, Research Director,European Software Group and IDC
A senior analyst and consultant, Gerry has over a decade of experience in customer-oriented enterprise applications. His specialisms include digital marketing technologies, analytics and performance management. With seven years of lecturing on the Masters-level Chartered Institute of Marketing (CIM) course, he has exceptional skills in strategic marketing management.
Date: Wednesday 16th January 2019
Time: 7pm - 11:30pm
Location: Claridge's, BrookStreet, Mayfair