A winning personalisation strategy is a lot like a great recipe—it takes a unique combination of people, processes, and technology to get it just right. Developing a personalisation formula that works for your brand as well as effectively engages today’s sophisticated consumers can be challenging. No matter how large or small your organisation is, automation can help your deliver personal experiences at scale. Read this article to learn:
- 5 steps to create a formula for relevant, engaging, and highly personalised experiences
- Recommendations for marketers on how to best include automation in a personalization strategy
- Governance and regulatory considerations
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