Harvesting huge quantities of customer data sounds great, but getting the most out of it is another thing. Research shows that most businesses are relying on educated guesswork that simply isn’t delivering results. That’s where artificial intelligence (AI) comes in.
Big brands across Europe are nurturing AI culture company-wide and it’s working:
- Using real-time customer data, they’re able to make crucial split-second decisions to take full advantage of opportunities to upsell and cross-sell
- They’re turning insight into relevant action that resonates with customers at a personal level
- They’re taking the customer-first mantra to the next level to delight and build long-term loyalty
Read Context is Everything to find out how brands are unleashing the power of AI to personalise digital experiences intelligently, fast and creatively.
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