Customers spend on average five hours on their phones daily, and the way they engage with brands has changed. Instead of the traditional practice of pushing products, services and content to customers, marketers should anticipate their customers needs and timely campaigns that deliver. With the right marketing solution you can use mobile moments to connect the dots in the customer journey, accelerate sales cycles, drive engagement, and improve loyalty.
Read the article to learn:
- Traditional 'funnel-marketing' no longer applies to the customer-driven journey
- To get control of the whole customer journey, you'll need analytics
- Successful mobile journeys happen when customers call the shots
- Viewing customers as individuals is the way of the future
Fill out the form to read Mobile for the Win.