There’s no doubting the trends: focusing on new tech to drive customer experience and digital marketing is now a top priority for most companies. Personalisation is playing a key role as top organisations strive to make experiences as compelling as possible with the integration of artificial intelligence.
Read The Econsultancy 2018 Digital Trends in IT report to get the lowdown on what’s driving your peers right now:
- Mastering digital transformation and workflow capabilities
- Keeping up with changing customer expectations and behaviours
- Understanding and preventing security breaches and cyber threats
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