The latest report from Econsultancy reveals that financial industry leaders want to differentiate themselves by delivering better experiences but are neglecting on delivering great content. Even so, financial services and insurance businesses rank optimising the digital customer experience as the highest priority over the next five years.
- Industry leaders intend to master data-driven marketing and personalisation
- Artificial intelligence is a powerful automation and analytics tool for the industry
- Digital progress requires investing in highly-integrated, cloud-based technology
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