Retailers are ready to prioritise the customer experience this year as a means of differentiation. Senior retail leaders gave their opinion on upcoming trends for the industry that are helping them build a customer-centric culture. See how retail professionals plan to:
- Market across all channels, with unprecedented collaboration strategies
- Increase data capabilities in order to adopt a more scalable marketing approach
- Focus on real-time personalisation to enhance the customer experience
To plan your own customer strategy and anticipate new tech trends, download The Econsultancy 2018 Digital Trends in Retail report.
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