Experience Index
2019 Digital Trends: Advertising in Focus
Restoring trust. Balancing creativity, data and performance.
In this year’s survey, creating compelling content for digital experiences is the single most exciting opportunity for advertisers in 2019, with data-driven marketing that focuses on the individual a close second. This highlights the need to combine high-quality creative with smart use of data for advertising success. To find out more about the most significant digital-related trends in advertising, what’s keeping your peers awake at night and how companies are addressing the challenges, read the Econsultancy 2019 Digital Trends: Advertising in Focus report.
Key points from the report:
- Achieving advertising excellence is top of mind, with an awareness of the need to restore trust and build more balance.
- Data continues to dominate, with personalisation back on the priority list. Organisations are focussing on harnessing data to deliver value, while control and ownership remain key challenges.
- AI and machine learning are hot topics, with 40% of advertisers claiming to lead the way.
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