The shift to programmatic ad buying for display and other channels is happening at a fast pace. In the US this year it will represent more than 60% of all display transactions. Redbox shares real-world examples on how programmatic helps drive new customer acquisition and engagement in the on-demand webinar, The Future of Programmatic Ad Buying.
Watch the on-demand webinar to learn:
- What is programmatic
- Challenges of today’s advertisers and how programmatic solves them
- How Redbox uses programmatic
- Pete Kluge, Sr. Product Marketing Manager, Adobe
- Latanya Hodges, Sr. Interactive Marketing Manager, Redbox
You'll also receive a complimentary copy of AdExchanger Research's State of Programmatic Media: 2015 and get the insights you need in this evolving market.
Simply fill in the form to watch the webinar and download the report.