The Financial Services sector is undergoing a once in a generation transformation. The banking and insurance models of yesteryear are well and truly in the past and in their place is a fully digitised experience that puts customers at the fore. FSIs know they must develop a customer-centric business model to fend off competition from disruptive new entrants. In this new world with its different breed of customers, expectations, and competitors, personalisation holds the key to FSI success.
The rapid evolution of customer expectations has created a new plane on which banks must battle. To please customers and keep them on side, banks need to create interactions that are enjoyable, relevant, trustworthy and personalised. With the rise of challenger banks and FinTechs, there’s a fight both for customer acquisition and more importantly customer retention.
How can traditional banks keep up? The key lies in bringing together disparate data to create a 360-degree view of customers. Together, Adobe and Microsoft have created a partnership that achieves this goal. We can help you harness the power of your data, create amazing content, and distribute it through the right channels, at the right time, to achieve the right impact and retail your customers for the future.
Together, we can help you see the full picture.
Adobe & Microsoft are committed to ensuring FSIs have all the resources and technical capabilities they need to reinvent the customer experience for today’s ultra-modern, highly connected consumers.
As has already been made apparent, the world of financial services is changing. What was once acceptable is no longer even passable, and alongside the rise of FinTechs and the threat of tech giants moving into banking, the sector as a whole has its work cut out for it.
The good news is, you don’t have to go through this alone. Adobe & Microsoft are here to help you at every stage of your digitisation journey. If you’re ready to see the full picture, get in touch with us today.