The 2020 Digital Trends: Automotive in Focus report shows how automotive businesses are prioritising customer experience to overcome competitive challenges.
Produced in collaboration with Econsultancy, our industry report reveals new insights and strategies that vehicle manufacturers are using to transition towards electric and autonomous transport. As the lines between product and service merge, customer experience is becoming a key way for vehicle manufacturers to smooth the transition and stand out in the market.
To find out more about the most talked-about insights and tactics, complete the form and download the 2020 Digital Trends: Automotive in Focus report.
Here are just a few of the highlights:
- In 2020, 22% of automotive companies have already started to use AI/ML.
- 47% of automotive companies are still operating a decentralised approach to CX, spreading responsibility across marketing and other departments.
- Car manufacturers are also concerned about competition from digitally-native companies such as Google and Amazon.
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