The 2020 Digital Trends: Media & Entertainment in Focus report shows how M&E companies are focusing on customer experience as a brand differentiator, using video as a powerful multi-channel approach and more.
Produced in collaboration with Econsultancy, our industry report reveals new insights and strategies that leaders in your industry are planning to use for the decade ahead. As media and entertainment companies compete for customers in the emerging subscriptions market, we explore the role of customised content, infrastructure, and customer experience.
To find out more about the most talked-about insights and tactics, complete the form and download the 2020 Digital Trends: Media & Entertainment in Focus report.
Here are just a few of the highlights:
- In 2020, 43% of media and entertainment businesses said video content was their top priority for next year.
- Almost 25% of media and entertainment businesses said customer experience would be their prime source of differentiation from their competitors in the next five years.
- However, 62% of media and entertainment businesses still have either a fragmented approach to marketing technology or have little to no cloud-based technology at all.
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