The pluses of a CDP without the minuses of another point solution.




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Customers expect personalised experiences. And it’s only possible when you can bring together all your data from every source and silo.

With a real-time customer profile, you can activate your customer data across every touchpoint. But while point customer data platforms (CDPs) claim to deliver this, they fall short in many ways and simply add bloat to your tech stack.

Read our article Real-time CDP. Real-time customer experience to learn how the real-time CDP offering does the following:

  • Creates unified profile from fragmented data and keeps it updated
  • Sends audience profiles to different tools and systems
  • Orchestrates and develops customer journeys
  • Manages profiles with governance and privacy controls.

 

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