Let me put it this way, creativity is like a seed of an apple tree. You have to plant it and continuously water the sprout until you can pick the fruits after your hard work. For me, this watering is the observation of my surroundings — seeing details, which possibly go undetected by others. These small things could include a cosmos of ideas, just like a drop of water on a leaf.
Reviewing my portfolio, there are a few projects that I still like, such as the illustrations I did for the Ray Ban Clubmaster campaign. During this project I had total freedom of creativity allowing me to use many different styles, techniques and design tools. I combined handmade drawings, vector graphics, typography and mixed-media collages to create a timeless aesthetic.
As a self-employed designer, I mostly start the creative brainstorming by myself, but I really appreciate discussions with colleagues who often have a different perspective on a project and their comments usually enhance the final results. Therefore, I attempt to present my first rough approaches to other creatives during the development of ideas and their additional feedback helps me design something really unique.
A lot of times after finishing some artwork I think: "Wow… what a masterpiece! It's perfect," but after a short period I see a lot of details I would like to optimise and I have to start again. It's a vicious cycle! Well, I will probably never be absolutely satisfied with one of my works. On the other hand, it is this ambition which spurs me on and the passion that inspires me to try harder.
I don't think that open-minded creatives are afraid of new mediums. They offer new possibilities and new challenges to give full scope to your creativity. Personally, I use my mobile devices in different ways — as a presentation media for current projects, as a portfolio showcase of my most recent works or as recording tool for colours, images, videos and audio.
I started using Behance and its network a long time before it became a part of the Adobe family. Now I have the opportunity to update my portfolio regularly on the community site and on my personal portfolio website with ProSite at the same time. As a result, I receive more attention and feedback from the community, which I can easily check with the Creative Cloud desktop application.