Adobe® Test&Target™ gives marketers a website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers — yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments, and targeting content.
Online consumers today have constantly evolving needs and expect relevant, even personalized content from the wide variety of sites and content sources they can choose from. To engage an online audience, it is critical that online marketers quickly identify which offers and content are relevant and compelling to their audiences. Armed with this knowledge through website tracking and testing, marketers need the capability to continually evolve their sites and to target the appropriate content to different audiences.
Adobe Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B testing and multivariate testing (MVT); measure the effectiveness and relevance of content across any online channel; and increase content relevance through segmentation, targeting, and automated personalization.
A/B and multivariate testing
Visual application management
Automated predictive learning
Automated campaign management