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Variable Data Publishing Resource Center

News and reviews

Adobe Creative Suite 4 Design Premium

Newly announced Adobe Creative Suite 4 Design Premium software is the latest evolution of the ultimate toolkit for creating and producing outstanding design for print, web, interactive, and mobile media. Learn more

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New Adobe Acrobat 9 Pro

Adobe® Acrobat® 9 Pro software introduces exciting new features that enhance professional print workflows, including advanced preflight capabilities, accurate color conversions, intelligent overprint previews, and robust document comparison capabilities. Learn more

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New Adobe PDF Print Engine 2

Adobe PDF Print Engine 2 is a full-featured PDF renderer, designed to provide maximum flexibility and to streamline print production by enabling integrated, end-to-end PDF workflows for all job types — offset, short-run digital, and Variable Data Publishing (VDP). This exciting new technology promises to fuel powerful, personalized publishing environments based on reliable PDF workflows. Learn more

Adobe Leads Development of Solutions Based on New PDF/VT Standard

Recent developments are moving the industry toward adoption of Adobe PDF throughout the VDP production workflow — from distributed review and collaboration to print submission, online presentment, and archiving. The International Standards Organization (ISO) is already in the process of formalizing PDF/VT ("V" for Variable, "T" for Transactional) as a digital master standard for the exchange of personalized jobs. As Adobe OEM partners introduce print solutions based on new Adobe PDF Print Engine 2 technology, market-leading digital color presses will achieve higher levels of quality and efficiency. And as Adobe VDP partners develop solutions based on a native end-to-end PDF workflow, a powerful generation of personalized publishing environments will emerge. For more information about PDF/VT, visit the NPES website.

PIA /GATF Converge Conference: September 20–23, 2008

After several years of producing the highly successful Workflow and Variable Data and Personalization Conferences, PIA/GATF has integrated the two into one new progressive program — Converge Conference: Variable, Web Services, and Cross-Media. Learn more

PODI AppForum 2009

Adobe will join hundreds of industry leaders at the 2009 PODi AppForum, on January 19-21 in Las Vegas. Learn more


This active VDP Blog offers to bring you “up close and personal with variable data publishing.” In a recent posting, the author poses and answers the question, “Is PDF a viable format for VDP?” Find the answer here

VDP fast facts from The Industry Measure

According to The Industry Measure/TrendWatch Graphic Arts, ad agency spending on variably printed direct mail is on the rise. In a March 2007 Industry Measure survey, 46% of ad agencies said their monthly spending on printing for variably printed one-to-one personalized direct mail has been increasing, compared with 9% who said it was decreasing and 9% who said it was staying the same.

Industry organizations supporting VDP

Adobe supports the growth of VDP through its membership in these dedicated industry organizations. Additional information about VDP, including upcoming events and seminars, can be found on the websites below.

Print Buyers International logo

Print Buyers International

Margie Dana's 3rd Annual Print Buyers Conference will be held September 10 - 12, 2008 at the Sheraton Boston Hotel in Boston, MA. September 10th will be a Print Buyer Boot Camp!™ (full day), and September 11 - 12th will feature two full days of Conference and Exhibit Hall activities. Register now.

PODi logo


PODi is an industry initiative with more than 150 members that leads the evolution of the digital printing infrastructure by promoting interoperability through standards. It advances opportunities in digital printing technology through market development activities, including white papers, articles, independent research, and industry speaking engagements.

InfoTrends/CAP Ventures logo

InfoTrends/CAP Ventures

InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. It provides research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.

InfoTrends study takes a closer look at VDP solutions

"Production Workflow Solutions Product Compendium: Variable Data Design and Production Software" helps print service providers make informed purchase decisions when evaluating variable data design, production, and automated composition applications.

Read an abstract of the compendium (PDF, 131k)

For more information about this and other InfoTrends/CAP Ventures white papers, contact Alison Hipp at 781-616-2100.

CIP4 logo


CIP4 brings together vendors, consultants, and end users in the print communications and graphic arts industries and associated sectors, covering a variety of equipment, software, peripherals, and processes. Members participate in focused working groups to define future versions of JDF, study user requirements, and design the JDF SDK.

CIP4 and the CIP4 logo are registered trademarks of the CIP4 organization.



Graphic Arts Technical Foundation (GATF) located in Sewickley, Pennsylvania, is a member-supported, nonprofit technical and education organization serving the international graphic communications industries. It is the oldest operating organization of its kind in graphic communications. In continuous operation since 1887 and with an office in Alexandria, Virginia, Printing Industries of America, Inc. (PIA) is the world's largest graphic arts trade association, representing an industry with more than 1 million employees and US$156 billion in sales.

If you would like your organization to be listed here, please contact us.

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