Marketers often have to maintain hundreds of promotional offers. With Adobe Campaign, a centralized recommendation engine automates the process of selecting personalized, relevant offers and delivers them in real time across channels.
Automate personalized offers with an engine that picks the right offer from a central catalog, at the right time.
Use business rules to easily define which customers are eligible for offers. Decide the priority of multiple offers using static and calculated weightings.
Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalized offers as customer activities change.
More than 10,000 recommendations can be proposed per minute...on our website to display the best message possible. Adobe Campaign enables our marketing teams to optimize inbound contacts by maintaining consistency with outgoing contacts, significantly increasing the response rates to offers and qualification questions.
— Cyrille Giraudat, director of marketing,