No workflow strain, just gain.

Set up tests and automated personalization campaigns with an intuitive, visual user interface. Use one-step implementation to easily create different experiences and view real-time results so you can act quickly — all without help from IT.


Read the capability spotlight ›

Features of intuitive workflow

Guided workflow

Use step-by-step instructions and built-in best practices to quickly set up testing and targeting, review results in real time, and share with a click.

Visual experience composer

Create unlimited variations of content directly on your sites, including offer and image swapping as well as color, text, and design changes.

One-step implementation

Add a single line of code and then test anywhere and everywhere, with or without an mbox — no developer resources needed.

Real-time interactive reporting

Get a comprehensive, graphical view of your real-time testing and targeting results, and then quickly share the insights with your co-workers.

Additional resources

See how easy the visual experience composer makes testing and targeting variations.
Watch the demo ›

Take an interactive test drive of Adobe Target.

Take an interactive test-drive of Adobe Target.

Go to the demo ›

Learn more about Adobe Target and how to use its interactive demo.

Learn more about Adobe Target and how to use its interactive demo.

Read the blog post ›

Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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