If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now, nurturing doesn't have to stop once the sale is completed. The customer marketing adoption team at Adobe has taken engagement programmes beyond the regular sales cycle to drive customer success through regular points of interaction.
Here's what you'll learn to do in this session:
- Engage your customers with relevant content, personalised to their stage and behaviour.
- Create an integrated nurture system.
- Co-ordinate your efforts across multiple channels with Marketo Engage.