Consider your video’s purpose.
What’s the point of your reel? Is it part of a larger presentation or does it need to stand alone on YouTube or Vimeo? If you’re just trying to set a mood before you launch into the details in person, you don’t need to pack everything into your reel. But if your reel is your resume or your whole pitch, it has to make the case on its own.
That might seem tough to do in 60 seconds, but that’s plenty of time to show off your best stuff. “It’s much better to make it shorter and leave people wanting more than to make it too long,” Kavanaugh says. “Create an emotion. Show that your work is premium, show what you do well, and then point somebody to your website where they can dive in more fully.”
Also, when you’re showing off your work, make sure to clearly label the work you did in each snippet. If your expertise is in post-production, don’t let the viewer think you were the director or writer. (It’s easy to add customized titles to your reel in Adobe Premiere Rush.)
Tell a story.
Narrative is how human beings make sense of the world, so even your sizzle should tell a story. “You want it to be exciting, but you also want to make sure it’s coherent. You want to make sure that at the end, people know what they’ve watched. It’s still got to have a beginning, middle, and end,” says Holtz. It should also be clear about what it wants the audience to do.