Are you metaverse-ready?

We’re breaking boundaries with immersive experiences. Find out how you can play a part.

Get versed in the metaverse.

Hyper-realistic digital worlds. Augmented reality shopping. Virtual travel in 3D. Immersive digital experiences like these already exist. The metaverse is the next step.

An exciting new era of digital experience is coming — one that’s poised to radically change how we work, play and connect.

From the very start, our tools have changed the way people experience the world. Now, we’re giving you the tools to build a new kind of world: the metaverse.

We envision a metaverse that’s open and accessible to all. Where the creative technology is simple to use. And where everyone can create, shop and connect.

It takes creativity, data and all the right connections to deliver the ultimate immersive digital experience. The moment to start creating yours is now.

Are you

metaverse-ready?

Read the white paper

From the very start, our tools have changed the way people experience the world. Now, we’re giving you the tools to build a new kind of world: the metaverse.

We envision a metaverse that’s open and accessible to all. Where the creative technology is simple to use. And where everyone can create, shop and connect.

It takes creativity, data and all the right connections to deliver the ultimate immersive digital experience. The moment to start creating yours is now.

Are you metaverse-ready?

Read the white paper

Your window into what’s next.

Immersive shopping experiences tailored to each customer’s unique taste. New products prototyped and tested in 3D before production. A photoshoot with no set, no camera and no props.

Explore what our partners are creating with Adobe apps like Aero and Substance 3D.

View the AR experience

Explore virtual photography

Learn how it all stacks up.

To make the metaverse real, layers upon layers of tech need to work together. We are a critical piece of the stack — the one with the creative and experience delivery tools to make every trip to the metaverse rich and immersive.

Explore the inner workings of the metaverse in our white paper.

Read the white paper

Experiences

Devices

Commerce

Engines & delivery

Creative ecosystem

Experiences

Devices

Commerce

Engines & delivery

Creative ecosystem

Learn how it all stacks up.

To make the metaverse real, layers upon layers of tech need to work together. We are a critical piece of the stack — the one with the creative and experience delivery tools to make every trip to the metaverse rich and immersive.

Read the white paper

The metaverse is yours to create.

If you want to get metaverse-ready, decide how you want to show up in immersive realities now — then build the skills and digital assets that will get you there faster.

Take the first step by checking out our metaverse resources.

If you want to get metaverse-ready, decide how you want to show up in immersive realities now — then build the skills and digital assets that will get you there faster. Take the first step by checking out our metaverse resources.

Find out how Adobe’s tools are building the metaverse — and how you can get metaverse-ready.

Read the white paper

Watch Adobe leaders share their insights and perspectives on the metaverse.

View the video

Learn about the Adobe 3D and AR tools you can use to start building immersive experiences.

Get started with 3D and AR

Metaverse questions? We have answers.

The metaverse is a rich, persistent, interactive experience featuring co-creation and fully functioning shared economies. As one type of shared immersive experience, the metaverse is an always-on digital environment where visitors can shop, socialise, train for their jobs, play games, take classes, attend meetings, have cultural experiences and more.

An immersive experience pulls you into a digitally created, often three-dimensional world where you can interact with other visitors, virtual objects and your environment. Some bring visitors into a fully enveloping virtual reality experience, whereas others take an augmented reality approach, mixing virtual experiences with the physical world. Other immersive experiences may be delivered through the web and other platforms.

The metaverse is one type of immersive experience. It’s unique because it’s an extensive, shared, interactive, always-on virtual world with a fully functioning economy that operates in real time.

The metaverse and shared immersive experiences present important business opportunities, similar to the digital transformation that’s moved much of commerce online over recent decades. The metaverse has the potential to improve customer experiences, build brand awareness, improve communications and create new economies. Today, immersive content creation tools are already streamlining product design and digital asset creation.

As the metaverse and other shared immersive experiences develop, there will be many opportunities to expand, shift and evolve the way you do business. Today, companies can prepare for the metaverse by bringing 3D and augmented reality (AR) skill sets in-house. Businesses are already using 3D technology to speed up product design and marketing asset development.

For example, find out how Ben & Jerry's used virtual photography to eliminate travel, food stylist, materials and location fees.

Brands can start by developing a clearly articulated strategy for how they want to engage in the metaverse, including the types of immersive experiences and content they want to create. Take your deep customer and market understanding and find ways to create value for your customers in this quickly developing digital space.

Brands can also start developing 3D and shared immersive content creation skill sets now to avoid playing catch-up later on. You can use these skill sets today to bring remarkable efficiency to product design and marketing workflows — and you’ll gain the technical proficiency you need to make the most of the metaverse as it becomes an everyday reality.

Laying the groundwork now for participation in the metaverse and shared immersive experiences will help businesses make the most of the opportunities that will arise. Today, businesses are already using 3D technology to speed up product design and marketing asset development. These businesses will be at an advantage because they’ll have already developed the skills needed to participate in metaverse and immersive experiences — and they will have 3D assets on hand and ready to go when the time is right.

For nearly 40 years, Adobe has helped creative people and brands adapt and succeed through major technological shifts. The development of the metaverse and other immersive experiences is the natural evolution of our leadership, starting with our legacy of desktop publishing and digital imaging, then in personal, content-driven marketing experiences and now in 3D content creation.

We’ve invested significantly in bringing in new talent and technology in the 3D and immersive field, including with the acquisitions of Mixamo, Allegorithmic and Medium. We’re committed to helping our customers build the tools, capabilities and processes they need to succeed as experiences become increasingly immersive and shared.

At Adobe, we believe that everyone should be able to create and participate in the metaverse. We’re committed to providing 3D and immersive creativity tools that allow anyone to express their point of view.

The metaverse will work best for visitors, creators and brands if experiences share a common set of open standards that let everyone know what to expect. Creators and brands should be able to create and co-create an asset once and distribute it everywhere. We support and contribute to developing the leading 3D file standards, including Universal Scene Description (USD), one of the leading 3D/immersive file formats for authoring and Graphics Language Transmission Format (Gltf), a standard file format for three-dimensional scenes and models.

Gaming opportunities are set to grow as metaverses become part of our everyday lives. Creators can use Adobe tools like Substance 3D and Aero to create shared immersive experiences and 3D digital assets. As metaverse gaming grows, Adobe is committed to developing 3D and immersive creativity tools that everyone can use to express their point of view, in gaming and beyond.

Changing the world through digital experiences.

Great experiences have the power to inspire, transform and move the world forward. And every great experience starts with creativity.