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Adobe Flash Player Version Penetration

Worldwide Ubiquity of Adobe Flash Player by Version - June 2009

	Flash Player 7	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.0%	98.9%	98.8%	86.7%
US/Canada	99.2%	99.2%	99.1%	87.2%
Europe2	98.6%	98.5%	98.1%	85.8%
Japan	98.8%	98.8%	98.8%	86.8%
Emerging Markets3	97.9%	97.7%	97.1%	81.8%

Worldwide Ubiquity of Adobe Flash Player by Version - March 2009

	Flash Player 7	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.3%	99.1%	98.9%	74.2%
US/Canada	99.2%	99.0%	98.8%	74.5%
Europe2	99.1%	98.9%	98.6%	75.3%
Japan	99.8%	99.5%	99.3%	72.0%
Emerging Markets3	Not surveyed in this wave

Worldwide Ubiquity of Adobe Flash Player by Version - December 2008

	Flash Player 7	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.1%	99.0%	98.6%	55.9%
US/Canada	99.1%	99.1%	98.9%	54.5%
Europe2	99.1%	98.9%	98.2%	56.5%
Japan	99.0%	98.8%	98.3%	59.3%
Emerging Markets3	98.7%	98.6%	98.1%	55.9%

Worldwide Ubiquity of Adobe Flash Player by Version - September 2008

	Flash Player 7	Flash Player 8	Flash Player 9
Mature Markets1	98.6%	98.3%	97.7%
US/Canada	98.7%	98.3%	98.1%
Europe2	99.1%	98.9%	98.0%
Japan	97.5%	97.3%	96.3%
Emerging Markets3	Not surveyed in this wave

Notes

1. Mature markets include US, Canada, UK, Germany, France, Japan.
2. Europe includes UK, Germany, France.
3. The Emerging markets are surveyed every other wave. They include China, S. Korea, Russia, India and Taiwan. Percentages are carried over from the previous wave when emerging markets are not surveyed.

• Millward Brown Methodology
• Millward Brown Survey Example