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Adobe Flash Player Version Penetration

Worldwide Ubiquity of Adobe Flash Player by Version — September 2009

	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.7%	99.6%	93.5%
US/Canada	99.7%	99.6%	94.5%
Europe2	99.3%	99.3%	91.7%
Japan	99.5%	99.0%	92.8%
Australia/New Zealand4	99.2%	99.2%	92.6%
Emerging Markets3	Not surveyed in this wave

Worldwide Ubiquity of Adobe Flash Player by Version — June 2009

	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	98.9%	98.8%	86.7%
US/Canada	99.2%	99.1%	87.2%
Europe2	98.5%	98.1%	85.8%
Japan	98.8%	98.8%	86.8%
Emerging Markets3	97.7%	97.1%	81.8%

Worldwide Ubiquity of Adobe Flash Player by Version — March 2009

	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.1%	98.9%	74.2%
US/Canada	99.0%	98.8%	74.5%
Europe2	98.9%	98.6%	75.3%
Japan	99.5%	99.3%	72.0%
Emerging Markets3	Not surveyed in this wave

Worldwide Ubiquity of Adobe Flash Player by Version — December 2008

	Flash Player 8	Flash Player 9	Flash Player 10
Mature Markets1	99.0%	98.6%	55.9%
US/Canada	99.1%	98.9%	54.5%
Europe2	98.9%	98.2%	56.5%
Japan	98.8%	98.3%	59.3%
Emerging Markets3	98.6%	98.1%	55.9%

Notes

1. Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
2. Europe includes UK, Germany, France.
3. The Emerging markets are surveyed every other wave. They include China, S. Korea, Russia, India and Taiwan. Percentages are carried over from the previous wave when emerging markets are not surveyed.
4. Australia and New Zealand were added to the mature markets surveyed in September 2009.

• Millward Brown Methodology
• Millward Brown Survey Example