How to create customer feedback form templates.

Maximize your customer satisfaction with our customizable customer feedback form templates.

All business is ultimately about one thing — customers. Make sure you take the time to understand who your customers are, what they need, and how your business can meet those needs with comprehensive customer feedback forms.

Customer feedback form tips.

Think of your feedback form as a conversation with your customer — simple, direct, and maybe even enjoyable. Follow these tips to build an intuitive, fillable feedback form.

• Keep it simple. Customers are more likely to fill out a feedback form if it doesn’t take too long. Keep it short and leave out any unnecessary questions. Conditional logic is helpful here. For instance, if a customer answers “yes” to a question, your feedback form can guide them toward more specific questions to go a bit deeper. If a customer answers “no,” they’ll simply be directed to the next question.
• Have a clear purpose. Simplicity naturally comes out of having a concise purpose. Before creating your feedback form, make sure you have a good sense of why you’re doing it. Are you trying to find out why customers like your brand? How they use your product? What they’d like to see improved? Or perhaps just what their lives look like so that you can ideate new product concepts?
• Integrate it seamlessly. However you choose to share your feedback form, make it a seamless process with consistent branding and a clear call to action. You can have it automatically pop up when a customer visits your website, include it in a newsletter to certain customers, or share on social media, just to name a few options. How you share it will likely depend on your survey purpose and the intended subset of customers.

How to create customer feedback form templates.

Understanding customer thoughts on your products or services is essential. Collecting feedback through a customer feedback form can help you personalize your offerings and ultimately increase customer satisfaction. Several different resources can be used when learning how to create a customer feedback form. Depending on your preferences and the tools you have available, you can choose the method that works best for you.

How to create a feedback form on Google Forms.

Creating a customer feedback form on Google Forms is a simple and effective way to gather customer feedback. Here are the steps to get started:

1. Sign in to your Google account and navigate to Google Forms.
2. Click the Blank template to start a new form.
3. Add a title and description to your form.
4. Create the questions you want to ask by selecting the appropriate question type (e.g., multiple choice, short answer).
5. Customize the design of your form by selecting a theme and adding images or videos.
6. Share the form with your customers by sending them a link or embedding it on your website.
7. Collect and analyze the responses to improve your offerings and customer satisfaction.

How to create customer feedback form templates in Excel.

If you prefer to use Microsoft Excel to create your customer feedback form template, here are the steps to get started:

1. Open Excel and select a template that fits your needs (e.g., customer satisfaction survey, product feedback form).
2. Customize the template by adding your company logo and branding.
3. Edit the questions to fit your specific needs.
4. Add conditional formatting to highlight important information (e.g. negative feedback).
5. Save the form as a template so you can reuse it in the future.
6. Share the form with your customers by printing it or sending it via email.

How to create a feedback form in Word.

Creating a feedback form in Microsoft Word is another option. Here are the steps to get started:

1. Open Word and start a new document.
2. Add a title and description to your form.
3. Insert the questions you want to ask.
4. Add formatting to make the form visually appealing (e.g., use bold text for headings).
5. Save the form as a template so you can reuse it in the future.
6. Share the form with your customers by printing it or sending it via email.

Create a brilliant customer feedback form PDF with Adobe Acrobat.

Creating a customer feedback form as a PDF using Adobe Acrobat is another great option. Here are the steps to create a personalized feedback form using Acrobat:

1. Open Adobe Acrobat and select Create PDF from the home screen.
2. Choose From Multiple Files and select the files you want to combine to create your feedback form. You can also convert a document to PDF using this option.
3. Once the files are combined, select Tools from the top toolbar and choose Prepare Form.
4. Acrobat will automatically detect fields that can be turned into interactive form fields. Review the fields and add any additional fields you want to include.
5. Customize the design of the form by selecting Edit PDF from the top toolbar and using the editing tools to add logos, change fonts, and adjust the layout.
6. Save the form as a PDF and share it with your customers via email, download link, or embed it on your website.

Creating a personalized feedback form using Acrobat is simple and easy, as it allows for more flexibility and creativity in the design process. By following these steps, you can create a professional and unique customer feedback form that reflects your brand and helps you gather valuable insights from your customers.

Common customer feedback form questions.

Here are some common customer feedback form questions you may want to consider including in your feedback form:

• Overall satisfaction. On a scale of 1 to 10, how satisfied are you with our product or service?
• Customer service. How would you rate the quality of customer service you received?
• Ease of use. How easy was it to use our product or service?
• Product quality. How would you rate the quality of our product or service?
• Website experience. How was your experience navigating our website?
• Feedback and suggestions. Do you have any feedback or suggestions on how we can improve our product or service?

Including questions like these in your customer feedback form can help you better understand your customers’ experiences and identify areas for improvement. Additionally, providing an open-ended question for feedback and suggestions allows customers to provide specific insights and ideas that you may not have considered.

Differences between an online customer feedback form and a client feedback form.

An online customer feedback form typically gathers input from a wide range of customers, often through an online platform such as a website or social media channel. These forms are often quick and easy to complete and can be accessed by anyone with an internet connection.

In contrast, a client feedback form is for a specific client or group of clients, such as those who have recently completed a project or purchased a product. These forms are often more detailed and may include questions about specific needs and preferences.

Another key difference between the two forms is the level of personalization. An online customer feedback form is often generic and applicable to a wide range of customers, while a client feedback form may be tailored to the specific needs and preferences of the individual client or clients.

Who can benefit from a customer feedback form?

A customer feedback form can help a wide range of businesses and organizations. Here are some examples:

• Ecommerce companies. Online retailers can use feedback forms to gather information about their customers’ experiences, identify areas for improvement, and enhance the overall customer experience.
• Service providers. Companies that offer services, such as accounting or legal services, can use feedback forms to gather information about the quality of their services and identify areas for improvement.
• Restaurants and cafes. Feedback forms can help restaurants and cafes gather feedback from their customers on factors such as food quality, service, and ambiance.
• Non-profit organizations. Non-profit organizations can use feedback forms to gather feedback from donors, volunteers, and other stakeholders to improve their programs and services.
• Educational institutions. Schools and universities can use feedback forms to gather feedback from students and faculty on issues such as curriculum, facilities, and the overall student experience.
• Government agencies. Government agencies can use feedback forms to gather feedback from citizens on issues such as public services and policy initiatives.

Any business or organization that values customer feedback and seeks to continuously improve its offerings can use a feedback form. By gathering feedback from customers and stakeholders, businesses can gain valuable insights into their customer’s needs and preferences and make data-driven decisions that increase customer satisfaction and loyalty.

Should I respond to a customer feedback form when it comes in?

As a best practice, businesses should respond to customer feedback forms whenever possible. Here are some reasons why:

• Acknowledge the customer’s feedback. Responding to a customer’s feedback shows that you have received and acknowledged their input, which can help to build trust and rapport.
• Show that you value their opinion. Responding to customer feedback demonstrates that you value the customer’s opinion and are committed to improving the customer experience.
• Address concerns and issues. Responding to customer feedback allows you to address any concerns or issues that the customer may have raised, which can help to resolve any problems and prevent future issues.

Customer feedback form examples.

Here are some examples of customer feedback forms and templates that businesses can use to gather feedback from their customers:

• Net Promoter Score (NPS) Survey. The NPS survey is a widely used customer feedback form that asks customers to rate how likely they are to recommend a business to others. Customers are asked to rate their likelihood on a scale of 0 to 10, and the results are used to calculate a Net Promoter Score.
• Customer Satisfaction (CSAT) Survey. The CSAT survey is another popular feedback form that asks customers to rate their satisfaction with a specific product or service. Customers are typically asked to rate their satisfaction on a scale of 1 to 5 or 1 to 10.
• Product Feedback Form. A product feedback form allows businesses to gather feedback from customers on specific products or services. This feedback can be used to improve product design, identify quality issues, and make other improvements.
• Customer Service Feedback Form. A customer service feedback form allows businesses to gather feedback from customers on their interactions with customer service representatives. This feedback can be used to improve customer service training, identify areas for improvement, and increase customer satisfaction.

These are just a few examples of the many types of customer feedback forms that businesses can use to gather feedback from their customers. By tailoring your feedback form to your specific business needs and goals, you can gather valuable insights that can help you improve the customer experience and grow your business.

More resources on forms.

After you learn how to create a customer feedback form that’s effective, explore these other resources that may help you better understand your customers and business:

• Learn how to use Bates Numbering and how it can help organize client or customer files.
• Learn how to create a client intake form.
• Learn how to scan receipts for taxes and digitize them.
• Learn how to create an order form.
• Learn how to create an email sign-up form.

Take a moment to explore everything you can do to streamline your business processes with Adobe Acrobat, plus learn how you can create simple, branded customer surveys with online PDFs.