Create feedback forms for your customers and clients.
Follow these tips to get high-quality feedback from your customers.
All business is ultimately about one thing: customers. Make sure you take the time to understand who your customers are, what they need, and how your business can meet those needs with comprehensive customer feedback forms.
Top feedback form tips.
Think of your feedback form as a conversation with your customer: simple, direct, and maybe, even enjoyable. Follow these tips to build an intuitive, fillable feedback form.
- Keep it simple. Customers are more likely to fill out a feedback form if it doesn’t take too long. Keep it short and leave out any unnecessary questions. Conditional logic is helpful here. For instance, if a customer answers “yes” to a question, your feedback form can guide them toward more specific questions to go a bit deeper. If a customer answers “no,” they’ll simply be directed to the next question. No unnecessary responding.
- Have a clear purpose. Simplicity naturally comes out of having a concise purpose. Before creating your feedback form, make sure you have a good sense of why you’re doing it. Are you trying to find out why customers like your brand? How they use your product? What they’d like to see improved? Or perhaps just what their lives look like so that you can ideate new product concepts.
- Integrate it seamlessly. However you choose to share your feedback form, make it a seamless process with consistent branding and a clear call to action. You can have it automatically pop up when a customer visits your website, include it in a newsletter to certain customers, or share on social media, just to name a few options. How you share it will likely depend on your survey purpose and the intended subset of customers.