Reach potential customers with digital and print flyers.
Flyers are a versatile and effective promotional tool when done well — either printed or shared digitally. There is power in good, old-fashioned print media handouts for getting the word out about everything from events to new products. “Print is already a target-specific medium and will become more so,” marketing consultant Dave Matli said in his Forbes article. “It makes sense where you come in physical contact with your customers, like a retail store or event.” Additionally, creating your designs in-house in customised sizes means you can produce digital versions of your print flyers using the same cost-effective tools and design templates.
Making an effective marketing flyer.
With both digital and print flyers, the goal is to communicate with your audience quickly. Keep your flyers simple and highlight only key details. Ask yourself these questions when adding content:
- What is the action you want the reader to take?
- Will they understand it at just a glance?
After you establish the purpose and message of your flyer, make sure your audience knows who the information is coming from. Your flyer should adhere to your company’s visual style guide and brand guidelines to make sure your brand identity is clear.
If you plan to create a large quantity of flyers, organising your creative assets will help your team easily access the correct logos, colours and fonts. Creative Cloud Libraries is a great option for keeping tabs on branded assets your team will use across different marketing materials.
Design a flyer in Adobe InDesign.
InDesign’s comprehensive layout features give your team everything they need in a powerful design tool to build a full-colour flyer:
- Search through thousands of striking images from Adobe Stock within InDesign’s Creative Cloud Libraries panel. Use a preview image to see how your design looks before you license it.
- Add an eye-catching headline and apply colours from your image or pull colours from your creative team’s shared asset library.