Vlogging is also about putting your personality and voice front and centre. “What I consume a lot are lifestyle vlogs, people doing their own thing or their speciality,” says Amanda, the vlogger behind the channel Qcknd. “The ones I like are about a person and whatever makes them special tends to shine through.” Genuine enthusiasm for being in front of the camera is nearly impossible to fake, so one of the first things any vlogger needs is a willingness to share themselves. “If you believe in your work and have fun with it,” says Amanda, “you will organically connect with people. But you have to love it first.”
Most professional YouTubers use a digital camera of some sort, but beginners don’t need the best Canon or Sony video camera with image stabilisation. You can start with your phone. Smartphones like iPhones and Androids are capable of shooting at a high enough video quality for YouTube and while they don’t have external microphones, they are capable of picking up good sound quality. “I would consider an iPhone a digital camera,” says Kim.
Professional editing software like Adobe Premiere Pro allows you to edit any vlog with the same tools that feature film editors use — perfect for desktop editing. Other editing software is specifically designed for mobile users, so you can edit vlogs on your phone.
However, as you progress, it’s totally legitimate to upgrade your gear. If you want to shoot outside or on the go, action cams like GoPros can be very useful. Kim hasn't got recommendations for any specific camcorders or digital cameras, but he does suggest using one with a small screen that flips up, so you can see yourself. Being able to monitor your actions while you’re filming can help you to perform at your best and act as your own director.