Where programmatic meets media. All media.
The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale.
Benefits
Get it all with our demand-side platform.
Advertising shouldn't be hard. Manage all your media strategies across digital and TV to deliver better ads for every audience.
Get smarter search marketing management.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
Bring creative management to life.
We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.
We’re a Leader in Gartner’s 2018 Magic Quadrant for Ad Tech
Adobe Advertising Cloud connects your customer data to your media and your customers to your brand — to find the path to every customer, follow a Leader in advertising.
How we're different
Guided learning with Experience League
Fast-track your Advertising Cloud expertise with step-by-step learning and recommended events through guides, webinars and training documentation.
Independent
We are committed to providing a media buying platform you can trust. We’re not tied to any special interests that may lead us away from serving your needs. We don’t own media or make money from publishers. We don’t share or tie down your data. It works seamlessly on our platform and anywhere else you want to use it.
Unified, end-to-end ad stack
We're the only truly omnichannel DSP, supporting TV, video, display, native, audio, social and search campaigns in a single solution. So you can tap into all your channels for holistic planning, buying, managing and optimising — including premium and private deals — for better results and greater audience reach.
A foundation of connected data
Nobody knows the data like us. And we bring that expertise to bear on advertising. We connect otherwise disparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you to act on those insights with unified, co-ordinated campaigns through all your media and marketing channels.
Personalisation at scale
Because advertising is often a customer's first interaction with your brand, it's important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimisation strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
Transparency and brand safety
We believe advertisers deserve to know exactly where their money is going — it's that simple. We're the industry leader in brand safety and media quality. We don't hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen.
Success stories
Dr Pepper Snapple Group makes their ad dollars as effective as possible by using Adobe Advertising Cloud to drive product awareness.
Allianz Group integrates platforms with Adobe Advertising Cloud to better target customers and improve performance.