State of Creativity Report 2024

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Adobe, in partnership with Edelman Data & Intelligence and Havas Play, has created this report to explore the state of creativity and the opportunities generative AI offers to improve productivity and creativity.

It’s no secret that the world of work is speeding up, and the creative world is no exception. This report explores the state of creative productivity across various industries, including retail, media, finance, and manufacturing. We’ll uncover the increased volume of work that both creative and non-creative roles are currently facing, as well as the pressure to deliver work faster, and the strains this puts on decision-makers.

Whether you’re looking to improve productivity, ease the strain on employees, or take your creativity to the next level, this report is packed full of real-world insights to help you, no matter what stage of the journey you are at.