Adobe Experience Manager Sites Features

Headless CMS

Create and manage content as reusable fragments that can be delivered to any front-end with out-of-the-box authoring options for headless and headful delivery.

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Decoupled content management

Let marketers author content while developers simultaneously build and ship code by separating front-end applications from the back-end content management system (CMS).

Content models. Organise and structure content for your site or app using existing content model templates or by creating your own.
Content Fragments. Design, create, publish and reuse content across delivery implementations, whether headless, headful or hybrid.
Content Fragments editor. Quickly create and edit content fragments across digital properties using a familiar form-based editor with bulk editing capabilities.
Experience Fragments. Group content and layouts to create channel-agnostic, reusable fragments that can be published to any screen, ensuring consistent messaging and design without building multiple creative assets.
Multi-site management. Fluidly create and manage content variations across multiple sites by propagating source content structure to connected live copies with one click. This allows for inheritance across organisations and global content structures.

The content fragment editor and mobile app updates.

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Visual editing

Edit and preview content in real time — regardless of the front-end framework or where the content is rendered — with what-you-see-is-what-you-get (WYSIWIG) editing in Universal Editor.

Visual editor. Visually edit images, copy, videos and more as they contextually appear on the page or within the page structure using nested components.
Agnostic framework. Use any front-end framework (React, Vue, Angular etc.) while easily authoring pages with intuitive drag-and-drop tools. Experience Manager Sites supports any rendering architecture — server, client or edge across local or remote domains.
Flexible editing. Edit any aspect of the experience, even those that require additional metadata or the application of different styles, such as columns, carousels, tabs, accordions and more.
UI customisation. Customise the Universal Editor by adding extensions, including features such as experimentation, task management and AI-generated content variations.

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Content delivery

Power faster, more efficient digital experience delivery with intuitive APIs.

GraphQL. Quickly deliver reusable, structured content to other applications in JSON format.
Content Services. Build pages with reusable templates and components and expose them via Content Services APIs as Representational State Transfer (REST) endpoints, providing each page with its URL.
Persisted queries. Reduce query execution using HTTP caches or the Experience Manager Sites content delivery network. Client applications can request persisted queries with GET requests for fast edge-enabled execution.
Web-optimised image delivery. Deliver images from your digital asset manager in WebP format via GraphQL for faster page load times and a 25% reduction in download size on average.

Code snippet optimising web delivery for a medical web experience.

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Variations of a coffee ads and auto-targeting increasing conversions.

Experience optimisation

Go beyond content management to deliver high-performing experiences.

Personalisation. Optimise customer experiences by publishing structured content to personalisation tools like Adobe Target, Adobe Journey Optimizer, or third-party tools for advanced A/B testing and omnichannel personalisation.
Build once, reuse everywhere. Create structured, reusable content once using Content Fragments and deliver it via GraphQL and APIs to any app or front end. This allows teams to create fast, consistent experiences without channel-specific rebuilds as they grow and scale content.