Take minimalism into product photography.
Minimalism works well for product photography. The trick is to draw the viewer’s eye to the product while still composing an interesting photograph. Morrison looks for colours that complement the brand or she takes products out of their usual element. “You might see something like a shoe by itself in front of a cement wall and there's something interesting about the contrasting textures of soft shoe and hard wall. The difference between those two things can really highlight certain qualities of a product.”
With few compositional elements in a product photo, angle becomes very important. Photographers often showcase products with flatlays or shots taken from a bird’s-eye view. “I’m also seeing a lot more three-quarters above shots,” Morrison says. These are shots halfway between overhead and eye level.”
You can also play with lighting to add drama to your minimalist product photography. “Long, exaggerated shadows or mysterious shadows from something off camera are becoming more popular,” says Morrison.
Give yourself homework.
Constraints are known to increase creativity, so don’t be afraid to give yourself limitations or embrace the ones you’re already working with. “Give yourself random assignments,” Morrison says. “Reverse engineer work that appeals to you.” She also recommends using things you have around the house to see what you can make with it. From artfully scattered tea leaves to drops of oil on paper, the simplest elements can produce beautiful images. “I pulled tea out of my cabinet, took a picture of it and then made tea with it,” Morrison says. Just use what you have and play.
Edit with a light touch.
You’ll find more room for experimentation when you edit your photos after the shoot. Baharlo edits in a minimalist style. “To me, the editing tool is really fine-tuning the photograph,” he says. “I use simple things. Turn colour pictures into black and white and exaggerate the contrast between the subject matter and the negative space.”
With Adobe Photoshop Lightroom, you can make those small adjustments to contrast, highlights and shadows, but you can also make big changes, like removing an object you don’t want in the photo. Explore the post-processing tools or try a tutorial and make the most of your minimalist photos.