Turn one podcast episode into many videos.
A video for a long podcast episode can be edited into shorter, more shareable chunks. While a whole episode might be anywhere from 20 to 90 minutes, some topics might only take a minute or two. If you have segments like that in your podcast, they can be lifted out and turned into shorter videos, which can gain traction on social media platforms.
“By recording the video you can clip it, put it on social and grow your podcast,” says Mike McDonough of Focus Forward Media. Devoted audiences can and will engage with long content, but shorter videos are more shareable and can be a good tool to hook in new subscribers and viewers.
Engage with your guests on their turf.
Getting a well-known guest on your podcast is a tried-and-true way of growing your audience. If you have prominent guests, they’ll promote the podcast on their channels and your audience will be more likely to tune in to your content. Podcast videos afford an even bigger opportunity to take advantage of this well-established method. By making podcast videos, you can engage with video-focused creators on their platform of choice. It’s easier to reach a YouTuber’s audience on YouTube or a TikTok star’s fans on TikTok. You don’t have to try to redirect a video-focused audience to an audio medium.
Go further than the usual podcast format.
The most popular podcasts have millions of subscribers and podcast listeners often feel powerful connections to their favourite shows and hosts. However, breaking into that market can be difficult. There are a lot of podcasts, all competing for attention and listeners.
To get that attention, creators have to put themselves out there on all channels and video is an effective way to do that. It’s also a way to invest even more of yourself and your personality into the podcast. Audiences don’t just tune in for what you’re saying. They listen because they want to hear from you. Putting yourself in front of the camera is an effective way to do that and every step matters in creating that all-important bond with your audience. “Be yourself,” says McDonough. “At the end of the day, you have to be who you are.”