There are some things they just don’t teach you in design school. Creative leaders need to deliver business value, and creative strategist Douglas Davis is here to help you build three critical skills that will expand your impact.

The 5-Minute Creative Mentor is a creative advice column for the digital age. Each episode in this video series offers new insights for navigating work as a creative leader.

In Episode 2: How to Write — or Rewrite — a Killer Creative Brief, Davis explores how to turn any creative brief into a springboard for creative work with business impact.