The traditional packaging design process involves constant translation between digital 2D designs and physical 3D material samples, prototypes, and photoshoots to bring packaging to life. The next generation of design tools is streamlining this process, empowering designers to go from concepts to campaigns using innovative technology.
In Packaging Design at Scale — Tools and Tips to Hone Your Craft, designer Michael Tanzillo shows how to level up your craft with integrated, approachable 3D design tools and workflows that fuel the creative process, support rapid iteration, and scale high-quality content production.
You'll learn how 3D design tools and workflows:
- Build on existing 2D graphic design principles and skills.
- Plug seamlessly into your existing packaging design workflows.
- Unlock new levels of creativity and design flexibility.
- Support production-ready content creation across channels and markets with less overhead.
3D Demo Artist
Director of Strategic Development