A branding mood board example for a café that includes a color palette, multicolor disposable coffee cups, and client feedback overlay.

Brand mood board examples for building identity.

A brand mood board is a powerful tool for planning and visually representing how a brand looks, feels, and communicates. Designers and marketers use them to define visual direction, align creative teams, and explore everything from logo treatments to typography, imagery, and color palettes.

Cinematic mood board examples for pre-production of a Western film showing cowboys and cattle.

Film mood board examples for pre-production.

Before the cameras roll, mood boarding is a key part of shaping a film’s visual language. Directors, cinematographers, and production designers often use mood boards to explore lighting, wardrobe, and set design decisions, helping align the creative team around a shared vision.