This pattern repeats all across social media. Moonpie may have fewer products than Keebler, but the marshmallow cookie company has nearly 15 times the followers on Twitter. These are just a few examples of how brands of all sizes can build relationships with potential customers by telling stories, communicating value, and inviting them to join a community of people with shared interests — or at least a sense of humor.
As a creative leader, developing content that resonates with your target audience is what you do best. If you’re ready to build a deeper connection with your ideal customers in the spaces where they already hang out, we have some ideas for you. To get the most mileage out of these tips, share them with your marketing colleagues. Then choose a few — together — that you’ll focus on first.