Branding mistake #3 — not understanding your audience.
Part of our series “6 Mistakes You’re (Probably) Making with Your Digital Brand”.
3. Go right to the source — your customers.
Once you know who your customers — and potential customers — are, you don’t have to guess about what gets their attention. Instead, find out what they’re saying on social media, in blog comments, and on customer support channels.
“Look at feedback so you can think of your customers as more than a persona,” says Abraham. “Folks have individual nuances. The time they’re thinking about you and your brand is just a miniscule percent of their lives, so you want to be able to tap into a holistic experience of how they live.”
As you build your brand, consider reaching out to a group of devoted customers to see if they’re willing to share their opinions with you. Run test versions of new branding campaigns by them and integrate their feedback as you refine your work.
“Look at feedback so you can think of your
customers as more than a persona.”
Senior Brand Manager, Storyblocks