Today, creative teams of all sizes are feeling the need for speed. Digital media consumption and connections spiked during the pandemic, as people hunkered down and hopped online. The more they consumed, the more tailored experiences they wanted from publishers and brands — and the more creative teams needed to hustle to make it happen, ensuring a relevant, frictionless customer experience.
“When we think about audiences, we’re thinking about that tailored solution or tailored visual approach and really trying to understand the needs of the client and their audience,” says Juraj Molnar, creative director at Brooklyn-based Buzzworthy Studio. “So before we even start with a design or wireframe, we start with the sitemap, organizing the content and preparing the flow so it’s seamless. If this is not set up properly, everything else will just fall like a house of cards.”
As a creative leader in a growing business, you’re always balancing your customers’ needs and expectations against the needs, talents, and resource constraints of your internal team. In this article, we’ll share insights to help you set your team up for success in a fast-paced, digital-first world.