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Customers want personalized content, but many creative teams don't have the resources or tools to craft it — and fragmented tools and workflows just make things tougher. To understand this changing landscape, Adobe commissioned Forrester Consulting to survey and interview over 470 creative professionals and managers.
Join Adobe and Forrester as we discuss how to break through these barriers, including:
- How creative tools that lack integration cause slowdowns and misfires
- The reasons creative collaborations need to evolve
- How AI empowers the creative process by cutting down on mundane tasks
- Why a comprehensive solution is more important than ever
Speakers:
Andrew Hogan
Principal Analyst, Forrester
Madhuri Murlikrishnan
Principal Product Marketing Manager, Adobe
Annemarie Beliard
Principal Product Marketing Manager, Adobe