Digital event

Watch on-demand: Innovate Industrial Design with 3D Visualization

Industrial designers push the boundaries of innovation to create emotional connections with users and influence the buying decisions of consumers. Successfully balancing form, fit, and function with mass production and market needs requires creative flexibility and control, efficient workflows, and decision-making confidence. Join us to learn how 3D designers can leverage a pipeline of tools to build photorealistic prototypes, instantly change materials, easily put concepts into context, and win buy-in. In this event, we’ll:

  • Meet Mattel Senior Industrial Designer Adam Miller and learn how the Hot Wheels Advanced Play Team designs products and elevates the color, materials, and finish of their remote control toys from CAD to completion, enchanting and inspiring their young customers.
  • Learn how to use Adobe Substance 3D to easily transform 2D sketches to 3D renders with seamless integrations, use photorealistic visualizations to clearly communicate concepts, transform real-life photographs into lifelike 3D materials, and use a comprehensive library of materials, models, and lights to allow for rapid ideation and creative freedom.

Speakers:

Adam Miller
Senior Industrial Designer
Mattel Inc., Hot Wheels

Wes McDermott
Head of Worldwide Substance 3D Evangelism
Adobe

Nicholas Sharma
Senior Industrial Design Evangelist
Adobe