Keep branding consistent.
Every element of your design should be in line with your brand strategy or brand kit. Use unified colors, typography, and imagery that maintains your brand’s identity. Introducing out-of-place colors or imagery can confuse the user. The goal is for them to immediately recognize that this site belongs to your company.
Registering a domain name.
Your domain name, like your business name, should be memorable and reflect your brand identity. Ease of use matters with a domain name. If possible, use your business name as the domain name so customers only have to remember who you are, not who you are and what your website is. Avoid using integers, as customers might be confused if “eight” means the numeral 8 or the word eight when spoken, and avoid hyphens and dashes. Dashes in domain names don’t hurt your search engine rankings, but they do make it harder for real people to remember your URL.
The letters at the end of a domain name (such as .com, .net, and .edu) are known as a TLD, or top level domain. They tell your users what kind of business you have or where you are in the world. Most commercial websites in the U.S. use .com, but other TLDs like .net or .biz are also available. If you’re in the U.S., your domain name should be followed by .com, as that’s what many potential customers will assume as a default. Most domain names in the U.S. are .com sites, so do your best to align with customer expectations.
It’s also possible to buy up several domain names and reroute them to your website. If there are domain names similar to yours that no one is using, you can buy them up and have users who type in one redirected to your site.