Less is more.
Clean lines, geometric shapes, and deceptively simple design are the hallmarks of minimalist design. A minimalist logo strips away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design, if not more so.
Don’t confuse minimalism with a plain or unfinished look. Minimalist logos may be simple, but they are not simplistic. If you want a logo design that does a lot with a little, minimalism might be for you. Or, if you’re after a clean, modern logo to refresh your brand, you might find inspiration in minimalist design principles.
Keep it simple.
Stick to geometric shapes.
Use space wisely.
Choose simple and stark typography.
A custom logo isn’t just designing a pictorial mark; typography is crucial and can make or break your logo. Most brands will include a wordmark or lettermark (which is just the company name) as part of the logo package. This means that your brand must be recognizable by its typeface as well.
“I see a lot of good logos paired with generic text that doesn’t look harmonious with the artwork,” says Giffrow. “Nail down the type first and that will help anchor the whole piece.”
Most minimal logos use a sans serif font, as serifs tend to add detail and give the logo a more traditional look. But there are certain times when a serif typeface suits the brand name and identity. Play with spacing, or tweak individual letter forms to transform a standard typeface into a custom font.
Design by George Bokhua
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