You need to have a plan for your podcast. No one is going to make good content just by opening their mouth. If it’s a single voice podcast with a narrator, stick to a script. If you’re doing a conversational group show, make sure every cohost knows their role.
Understand what your show is about and know your voice. Good podcasts connect because they’re focused on a topic and because their hosts are able to deliver a voice and perspective that is unique. “To get the maximum amount of potential listeners and subscribers, there should be a very specific voice and sound quality that you’re after, and you must know what you’re going to talk about,” says Jamie Jeffers of The British History Podcast. Research, preparation, and having a script will all serve you well.
If you want to find an audience with your podcast, your first episode is your best chance. “If you mess up within the first couple of minutes of your launch episode, people will move on to another show and then they’re not coming back,” says Jeffers. Podcatchers and syndication networks like Apple Podcasts often promote new shows that are getting a lot of downloads, so those first few episodes can matter a lot. Practice recording before you actually publish. Achieve the voice and audio quality you want, and make a few practice or dummy episodes you never intend to publish before you actually put something on SoundCloud or Google Play.
Beyond the audio quality and content, eye-catching cover art and comprehensive summaries of episodes known as show notes listed on podcasting platforms are important — and not just to give podcast listeners a better idea of what your show is like. Show notes are essential to improve your Google search results.