An eye-catching, full-screen video can stop someone from scrolling past your content on their Instagram feed. And social media platforms — most notably Instagram Stories, TikTok, and Snapchat — now primarily feature videos viewed vertically.
If you’re in the video marketing, social media, or content marketing realms, vertical online videos should be on your radar. People spend a lot of time on their phones, and vertical videos are an effective way to reach your audience across social networks.
As a marketer or advertiser, keep your social channel in mind when creating your vertical video ads and content. For example, videos on Instagram’s IGTV can be up to 10 minutes in length for most accounts and up to an hour long for larger accounts. Alternatively, TikTok videos need to be under 60 seconds.