Tips for making a minimal logo design.
Keep it simple.
Logos naturally lend themselves to minimalism, since you have such a small space to work with. Try to pack in too many details and your design will get muddy at small sizes.
Flat logo design (two-dimensional design with no perspective added) is another popular way you can keep a minimalist profile. Take the famous Nike Swoosh, for example. The simple shape isn’t intricate or dimensional, yet it is one of the most recognisable logos on the planet, thanks to the strength and sparseness of the design.
Simplicity should also transfer into the way you use colour. Minimalism in interior design often features monochromatic palettes and logo design is no different. Stick with the brand’s primary colour or just use black and white.
Stick to geometric shapes.
“I try to use clean, geometric shapes and stick to 45- or 90-degree angles,” says Bokhua. As opposed to more illustrative approaches, minimalist logos tend to keep shapes neat and proportional. For a simple logo that is proportional, graphic designers often use basic shapes like rectangles, triangles and ellipses. You can use rules like the golden ratio to create compositions that are naturally pleasing to the eye.
Use space wisely.
“Space is so important in minimalism,” says Giffrow. Keep elements to a minimum to maintain an airy feel to your logo. This will ensure nothing feels too busy.
With limited room to play, negative space becomes a critical factor in minimalist design. Pay attention to the in-between and white spaces just as much as you do the places you’ve filled; these areas are opportunities to maximise both meaning and space. The universal yin-yang symbol is a great example of how you can use negative space to inform your design.
Choose simple and stark typography.
A customised logo isn’t just designing a pictorial mark; typography is crucial and can make or break your logo. Most brands will include a wordmark or lettermark (which is just the company name) as part of the logo package. This means that your brand must be recognisable by its typeface as well.
“I see a lot of good logos paired with generic text that doesn’t look harmonious with the artwork,” says Giffrow. “Nail down the type first and that will help to anchor the whole piece.”
Most minimal logos use a sans serif font, as serifs tend to add detail and give the logo a more traditional look. But there are certain times when a serif typeface suits the brand name and identity. Play with spacing or tweak individual letter forms to transform a standard typeface into a customised font.