As immersive technologies become ever more advanced, OEMs are faced with many questions; how can we enrich our in car experience? And what will differentiate car brands once driving is no longer a part of it? We sat down with experts from Microsoft and WayRay , leaders in holographic augmented reality, to discuss the key challenges and opportunities for OEMs.
- Content driven business models and partnerships.
- Immersive AR ‘work and play’ experiences.
- Owning the in car ecosystem.
The race to redefine customer experiences is on. Register to watch Joyride – Immersive Car Experiences now and put your business in pole position.
Your Adobe Team