How to Repost on Instagram: 4 Tips for Sharing User-Generated Content

Reposting on Instagram is a great way to source fresh and exciting content for your feed.

At Later, we see a lot of our customers sharing user-generated content (UGC). In fact, even our own Instagram feed is full of reposted content.

Adding UGC to your Instagram strategy can be one of the best ways to create a stronger sense of community on your channel, build brand trust, and drive more e-commerce sales.

So with this in mind, here’s everything you need to know to start reposting on Instagram:

How to Repost on Instagram

In recent years, Instagram has taken steps to make reposting on Instagram quicker and easier. For example, feed posts can now be shared to Instagram Stories with just a few taps thanks to the “Add Post to Your Story” button:

If your account was tagged in an Instagram story, you also have the option to share that story to your account thanks to Instagram Stories Mentions.

Stories that mention your account are now added to the top of your notifications feed, so you can quickly review and share them by tapping the “Add This to Your Story” button:

It may be easier than ever to share content on Instagram, but deciding what to repost (and how to repost it) can make or break your Instagram strategy. So here are our top tips for reposting content on Instagram:

Reposting on Instagram Tip #1: Use Later to Find the Best Tagged Posts, Mentions, and Branded Hashtags

Sharing user-generated content on your Instagram has some serious benefits, but finding the right posts to share amongst the masses can be time-consuming and even overwhelming.

To combat this, you can use a tool like Later to help search for relevant content to repost on your channel. With Later, you can easily review all of the posts you’ve been mentioned or tagged in in an easy-to-use dashboard.  From here you can choose what content you want to repost, add it to a publishing calendar, prep your caption, and auto-publish to your Instagram feed — all in one seamless workflow!

You can even search for posts that include a certain hashtag or add any cool posts you find just by copying and pasting a post’s URL — which is great for when you find a post that fits with your aesthetic, but your brand isn’t tagged or mentioned.

And the best part? Later will maintain the high-quality resolution of the original post (no screenshots needed here) and will automatically add the handle of the user who originally posted it.

Not only will this save you time but it also ensures that you’re always fairly crediting the original poster!

Reposting on Instagram Tip #2: Always Ask for Permission & Credit the Original Creator

User-generated content is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content.

But with great power comes great responsibility, and it’s important to follow the proper guidelines when it comes to reposting content.

For feed posts, you should always ask for permission from the original content creator, even if they’ve tagged you in a post or used a branded hashtag in their caption. Asking for permission can be as simple as a quick DM or a comment on a post — just make sure that you always receive a reply from the creator before you go ahead and hit publish.

And once you’ve been given permission, it’s still important to clearly credit the creator. On Later’s Instagram account, we always tag the account in a post and namecheck them in the caption — so it’s super clear who the post belongs to originally.

For 24-hour Instagram Stories, it’s much more acceptable to share a post to your stories without asking first. That being said, there are still some guidelines to make sure you’re being fair to the creator.

Step #1: Repost the Original Post

Taking screenshots and re-uploading an image to your Instagram Stories can do the original creator a disservice as it seriously reduces the quality of the image. Instead, use the paper airplane icon below a post to share the image to your Instagram Stories:

This will transform the post into a clickable sticker in your Instagram Stories post, which links back to the original creator. This is a quick and easy way to share content from your community, while giving them the credit they deserve!

Step #2: Ask Permission to Save to a Highlight

It’s a step that’s often forgotten but it’s important to ask for explicit permission if you plan to save UGC to your Instagram Stories Highlights.

By saving it your highlights, the content has an indefinite lifespan, so it can be rewatched multiple times instead of just 24 hours. Reach out to the creator by DM and explain where the content will be saved and ask for permission for it to be housed there.

Reposting on Instagram Tip #3: Keep Your Instagram Aesthetic Intact

Sharing user-generated content on Instagram (especially when it features your products) is a super powerful way to promote your brand, but it’s equally important to maintain a cohesive Instagram aesthetic.

A strong Instagram aesthetic can speak volumes about your brand in seconds. And most importantly, it can determine whether or not someone taps “follow” on your profile.

With this in mind, it’s good to have a clear idea of your brand aesthetic as you select posts to share on your feed and stories. It could be a great post but if it isn’t a good fit for your brand, it might be worth re-thinking your content strategy or finding a way to make it more on-brand.

One way to do this is by dropping user-generated content into a branded template. We regularly do this at Later to keep our stories instantly recognizable and consistent:

And if you’re sharing an Instagram feed post to your stories, there are tons of design hacks to help maintain your brand aesthetic.

For example, you can quickly integrate your brand’s color palette by selecting the brush tool, picking any color (or using the color picker to sample a color from the feed post), and then tapping and holding the background for 1-3 seconds.

For feed posts, it’s important to think about how your posts all work together in your Instagram grid. For Later’s Instagram grid, we stick to a bright pastel color palette and plan how each post will stack vertically as well as horizontally:

To keep your Instagram feed aesthetic in check, it’s a good idea to preview how your posts will look before you hit publish. The good news? You can plan and preview your upcoming Instagram posts for free with Later’s Visual Planner:

Did you know? You can now send content from Adobe Spark straight to Later’s social media scheduling tools! All you need to do is download the Later Chrome Extension on desktop to start sharing images from Adobe Spark to Later in a matter of clicks.

So from creating to publishing, you can easily transfer your designs from Adobe Spark to Later — no downloads or file sharing links required, making teamwork a dream!

Reposting on Instagram Tip #4: Repost Regularly to Build a Strong UGC Community

The more often you share relevant UGC on Instagram, the more trust you’ll gain from your audience! Plus, regularly posting content from your following can really strengthen the sense of community around your channel, which is great for building brand loyalty and ultimately driving sales.

However, you don’t want to just randomly be reposting every piece of content that comes your way as this could negatively impact your aesthetic and distract from your brand marketing campaigns.

Instead, think about how you can cluster your UGC together into different themes.

For example, Fella Swim groups UGC together in an “As Seen On” series, using their own branded Instagram Stories template.

This type of content really honors the brand’s aesthetic, seamlessly fits in with their feed, and it’s a lot more interesting to watch. Plus, they can add links to shop the products!

“Theming” your UGC is a great way to add focus to your content strategy, and will help keep your marketing goals on track!

As you can see, user-generated content is an incredible tool for businesses in all kinds of verticals — it can help you build trust, create a gorgeous feed, and even drive e-commerce sales.

Of course, if you really want to benefit from UGC, you need to have a good strategy! Start by following these 4 tips and you’ll start seeing the results in no time!

Taylor Loren is the Head of Content Marketing at Later, the #1 Instagram marketing platform. She was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram tips and a look inside life at Later.]