How your business can use AI to save time editing photos

The demand for businesses to maintain a robust calendar of engaging visual content is huge, and it's only growing. Deepening trends in global adoption of smartphones and social media mean an increasing demand for ways to connect, and more competition for the attention of target audiences.

How to keep up with demand? Enter: the world of AI-powered image editing. The use of AI is a game-changer that can save you time and elevate your brand's visual presence. In this article, we'll explore how harnessing the power of AI editing can transform your small business workflows and help you create impactful visual content efficiently, without sacrificing creativity and quality.

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Cleaning up shop: Remove elements to perfect your visual content

A vibrant and reliable digital presence is crucial for connecting audiences to your business and brand. With AI-powered image editing, you can easily enhance your social media images. Using Generate with AI in Adobe Express, you can quickly remove blemishes, outdated signs, and other unwanted elements in your visuals.

Say a realtor needs to post an image of a new home for sale, but there’s a visual traffic jam in the image because of the public parking in front. Hit the Generate with AI button then select “Remove objects” and upload your photo. Zero in on the automobiles using the brush and enter the text prompt “remove cars.”

Select the “Keep” button, and you’ve created an honest image of the building with AI edits that draw on your original image and recreate the house’s previously obscured details.

If you operate a casual eatery, you know customers can get very comfortable — maybe a little too comfortable. With Generate with AI in Adobe Express, you can easily clean up shop for photos headed to a brand or business’ website, social media pages, or business listings in map apps and search engines.

Minimize the visual clutter without sacrificing the bright-but-cozy vibe: highlight the unwanted objects with the brush and enter “remove” in the prompt box. Click the “Generate” button for a cleaner table and a tidy new commercial-ready photo.

Brainstorming: Workshop ideas quickly and easily

Interior designers need to bring an array of options to clients to help them visualize how their spaces might look with different decorating and furnishing ideas. Using Generate with AI in Adobe Express can help bring a designer’s recommendations and a client’s creative visions to life with unprecedented creative and collaborative ease.

Begin with a photo of a partially furnished but largely empty living room, such as a minimalist, industrial, loft-style apartment.

Use “Insert objects” in Generate with AI to add design elements like “a midcentury modern orange leather lounge chair” or “a colorful abstract painting.” Describe your desired additions in the prompt box, highlight the area in your image to which you’re adding these elements, and select “Insert.” Your interior design clients will appreciate the ease and quality of this aesthetic brainstorm.

Showcase your product: Remove backgrounds and add elements to enhance product shots

Alluring product shots are everything to a consumer goods brand and business. Generative AI tools can help you optimize production and edit workflows without sacrificing quality in your final product. Now, you can quickly remove backgrounds from your product photography to clean up images or take different creative directions without booking a new photoshoot.

Use the "Remove background" feature in Adobe Express to eliminate the background from a photo or graphic, eliminating unwanted elements to create a clean, crisp product image to use in new creative projects and marketing campaigns.

Then, take your product campaign concept in a new direction by adding visual elements using Generate with AI. Cover the area around your background-removed object with the brush, enter a text prompt like “yellow colorful spring flowers falling,” and select the “Generate” button.

Generate similar: Create consistent branding in no time

Being a startup requires a fair amount of optimization, which is where using “Generate similar” to create a family of content comes in handy. Transform your creative process and create multiple designs for different products that share a common theme. You can efficiently maintain the consistent visual style that's the hallmark of your brand. Whatever platforms you post on, these consistent visuals will create a cohesive look that keeps your audience engaged.

Say you’re promoting your summer line of skirts and shorts. Once you nail the visuals for the skirt imagery, try “Generate similar,” using the prompt “change it to running shorts” to generate the exact look, but now for shorts.

Get started with Generative with AI and Remove Background features in Adobe Express

Reimagining the boundaries of “possible” is easy to do with the generative AI editing features in Adobe Express, powered by Adobe Firefly. Get started with these easy steps:

Using Generate with AI in Adobe Express

  1. On the Adobe Express home page, hover over “Generate with AI” and select “Insert objects.”
  2. Upload an image from your device or select “Generate an image using AI” and add it to your file.
  3. Describe the changes you want to make and write them in the text prompt box.
  4. Adjust the brush size slider to set your desired brush size.
  5. Use the brush to mark an area or object in the image.
  6. Select “Insert.” Choose an image from the generated results and select “Keep.”
  7. Download the image to your device or share it with your online audience.

Using Generate similar in Adobe Express

  1. On the Adobe Express home page, hover over “Generate with AI” and select “Generate similar.”
  2. Upload an image from your device.
  3. Describe what element you want to change and enter it in the text prompt box.
  4. Choose an image from the generated results and select “Done” and decide whether to keep both images.
  5. Download the image to your device or share it with your online audience.

If you want to explore other generated results, you can easily undo all the edits you made and revert the image to its original state by selecting “Discard.” You can also remove objects in an image in the same workflow when inserting or replacing objects in an image.

Using Remove Background in Adobe Express

  1. On the Adobe Express home page, select “Remove background.”
  2. Browse for a file on your device and upload it.
  3. Select a pre-populated background or “Open in editor” to add new background.
  4. Select Elements > Backgrounds, to select a new background image.
  5. Select Download.

You can create content with confidence using Adobe Express, knowing that Generate with AI is powered by Adobe Firefly, the family of creative generative AI models designed to be safe for commercial use.

The best way to learn is to start using Firefly and explore the generative AI features. To learn from others, get inspiration, and expert tips, visit Discord or the Adobe Firefly Community forum.

Try Adobe Express today