Design

Generative AI search trends worldwide

These are the countries and tools driving the generative AI revolution

Adobe Express

08/21/2025

Summary

Generative AI is revolutionizing how we create, communicate, and solve problems, and its impact is felt across the globe. People from the United States to India and beyond are searching for AI prompts and tools to unleash their creativity and streamline their workflows. In this article, we’ll explore the countries leading the charge in AI adoption, the specific tools capturing users’ imaginations, and how people want to learn about generative AI.

Key takeaways

The U.S., India, and Germany searched most for AI-related prompting in the last year.
“Prompts for ChatGPT” was the most searched AI-related prompting query worldwide in the last year (70K+ searches).
Nearly four in five people in the U.S. are at least somewhat interested in learning how to create effective prompts for generative AI tools; over two in three would take a course on it.
People in the U.S. would most want to learn about prompt engineering for different outputs/AI tools, generating specific art styles, and differences between AI models in a generative AI course.

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AI prompt searches by country

AI tools can help you make all kinds of content, so it’s clear why people around the world are fascinated by them. We’ve uncovered the top countries seeking generative AI prompts, and for which AI tools they’re looking to use them.

Country-level interest in AI prompts

The U.S., India, and Germany led the world in searching for the most AI prompts over the past year. The most popular search query overall, “prompts for ChatGPT, ” racked up over 70,000 searches globally. ChatGPT is a powerful tool for productivity and creativity, making it a popular choice for many marketing applications.

Searches for Adobe Firefly prompts are also ranked within the top five worldwide queries. Our AI-powered design tool helps you easily generate custom images, illustrations, and design elements with simple text prompts. Below is a look at the search volume for AI tools by country within each global region. The strong global presence of Adobe Firefly in prompt search trends highlights growing public interest in intuitive, design-forward AI tools that support visual creativity.

Most common search queries related to AI prompts by African country

Most common search queries related to AI prompts by Asian or Oceanic country

Most common search queries related to AI prompts by European country

Most common search queries related to AI prompts by North American country

Most common search queries related to AI prompts by South American country

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AI prompt searches by state

In the U.S., certain AI tools are sparking more interest than others when it comes to prompt searches. A closer look reveals which platforms are really capturing people’s imaginations.

State-level interest in AI prompts

In the U.S., the popularity of AI prompts for specific tools followed a similar trend to the rest of the world: ChatGPT took the top spot with the highest search volume in the past year (13,270). Prompts for Midjourney, a popular AI tool known more for its ability to generate images, were the second most searched (11,840). Searches for prompts for our AI-powered design tool Adobe Firefly also ranked within the top five queries again.

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AI learning preferences in the U.S.

People in the U.S. are eager to learn more about generative AI and improve their skills. Next, we offer insights from our survey into how they want to learn and which aspects interest them the most.

Measuring AI Prompt Interests in the United States

Nearly four in five people in the U.S. were interested in learning to create effective prompts for generative AI tools, and over two in three said they would take a course to boost their abilities. This widespread enthusiasm suggests a clear demand for accessible, structured educational resources to help users navigate emerging AI tools more confidently. The most popular topic for a generative AI course included prompt engineering for different outputs/AI tools (78%). This was followed by generating specific art styles (38%).

The third most interesting topic was understanding the differences between AI models (37%). This can come in handy for adding a touch of artistic flair to design projects, whether you’re working on marketing materials like event flyers or something more personal like a party invitation.

Gen Z respondents were the most familiar with generative AI, with 87% saying they were familiar with it. Gen Z showed particular interest in Character.ai (20%) and Copy.ai (13%). Millennials were the most enthusiastic about learning, with 52% very or extremely interested in improving their prompting skills. This generational trend may reflect differing professional goals, with millennials more focused on upskilling for work, while Gen Z leans into experimentation and discovery.

The top three formats people in the U.S. preferred for a generative AI course were:

Pre-recorded video lessons (53%)
Interactive workshops (19%)
Live online classes (17%)

This shows their desire for flexible, engaging ways to learn about using generative AI.

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The future of AI-power creativity

The world’s fascination with generative AI is undeniable, as evidenced by online searches for AI prompts across the globe. The U.S., India, and Germany were most interested in exploring the potential of these innovative tools, with ChatGPT and Midjourney dominating the search queries.

As interest in AI-powered creativity grows, many people are eager to enhance their skills and harness the technology’s potential. With a strong desire for flexible, engaging learning experiences, people in the U.S. are ready to integrate the AI revolution into their personal and professional lives.

As generative AI continues to advance and capture worldwide imagination, this technology is set to shape the future of creativity, communication, and problem-solving. Understanding these global preferences and curiosities can help us unlock the full potential of AI-powered innovation by tailoring AI tools and educational resources to meet users’ diverse needs and interests.

With tools like Firefly gaining traction and search behavior reflecting a desire for tailored learning, creators are increasingly blending technical proficiency with artistic vision. As searches for tools like ChatGPT, Midjourney, and Adobe Firefly surge worldwide, it's clear that the next wave of creativity will be defined by those who can pair technical prompt skills with artistic vision, turning AI into a true partner in the creative process.

Methodology

The objective of this study was to analyze global trends in generative AI prompting and gauge interest in learning advanced prompting skills. To achieve this, we examined Google Search Volume data for AI-related prompting queries worldwide from January 2023 to January 2024. The search terms included phrases like “best GenAI prompts,” “photorealistic image prompts,” “GenAI prompt generators,” and more, covering text, image, audio, and video generation techniques and styles.

In addition to the search volume analysis, we conducted a survey of 1,000 Americans to assess their interest in AI and their desire to learn more about prompting through training courses or programs. 10% of respondents reported as baby boomers, 22% reported as Gen X, 49% reported as millennials, and the remaining 19% reported as Gen Z.

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