Adobe Express brings even more revolutionary AI innovation for all creators with new imaging, social, video, design, brand and collaboration tools

Generate content the way you dream it up

Adobe Express continues to empower creative expression for all skill levels with our newest generative AI features powered by Adobe Firefly. With the introduction of Firefly generative AI, creators are now empowered to express their creative ideas with greater efficiency and without constraints. Generate truly mind-blowing and delightful content, the way you dream it up, using Generate Image and Generate Text Effect features, from images, audio, vectors, videos and 3D.

And now with Insert Objects and Remove Objects with Generative Fill—the same generative AI technology that’s already popular in Photoshop—anyone can easily insert, remove, or replace objects, people and more in any image using just a description. With Generate Template, creators can get started or inspired with a design even easier, with the ability to generate extraordinary, fully editable templates using just a text description, to create anything from a custom unicorn birthday invite or a back-to-school carnival fundraiser flyer in just seconds.

Generate Template generates editable designs that combine extraordinary images generated by Adobe Firefly and Adobe Stock photos sourced from artists globally, and text brought to life from Adobe’s best-in-class collection of fonts.

The Adobe Express generative AI features from Firefly are trained on Adobe Stock’s hundreds of millions of high-resolution images, openly licensed content and public domain content, where copyright has expired, and is designed to generate content safe for commercial use.

Elevate and scale content without leaving your creative workflow

Now more than ever, creators need tools that empower them to express their creativity without constraints. Translate auto generates localized copy in 45 languages (with more coming!), saving creators valuable time. And now, we’re also excited to bring the capability for users to schedule and share videos directly to TikTok, along with Instagram, Facebook, LinkedIn, Pinterest, and X, without ever leaving creative workflows, making it that much easier to create and share social content.

Empower students with even more creativity

The new Drawing and Painting capabilities for students introduce a new digital canvas with over 50 free digital brushes. Explore wildly fun multicolor paint, decorative and art supply brushes that mimic charcoal, pencil, watercolor textures and so much more. Kick-start your imagination with over 100 student-friendly drawing templates that feature coloring mode, to make painting with precision easier than ever. More than 56M students and educators around the world already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos and more.

Here’s a look at what else Express has to offer:

• All-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning documents and PDFs, animations, and standout content ready for Instagram, TikTok and all their favorite channels and platforms.
• Firefly integrated into Express makes it possible to generate custom images and text effects from just a description, using Generate Image and Generate Text Effect features. Firefly now supports text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages.
• More AI-power helps creators to take the guesswork out of design, and quickly find the perfect addition to content or get personalized design recommendations that fit unique styles, to create social media posts, videos, posters, flyers and more.
• Resize to automatically make multiple versions of a design for any social channel including Instagram, TikTok, YouTube and more, all with one click and in a single project.
• Brand control features unlock creativity across the enterprise, giving users the ability to create, edit and version brand approved assets.
• Template Locking enables teams to create on-brand content faster. Creative teams can share templates with locked elements, such as logos, backgrounds, images and more, to simplify the editing experience and uphold brand standards. Express will soon be adding even more locking options and template controls to help uphold brand guardrails.
• Real-time co-editing and seamless review and commenting capabilities add speed to the creation process. Invite your team members to leave feedback making reviews and workflows simple and seamless.
• Integrated workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.

Connected across Adobe apps, and collaborate, create and share with everyone

We like to refer to Express as the perfect complement to Photoshop, Illustrator, Premiere and Acrobat. You can now import, edit, and sync assets across applications to collaborate in real-time and action quick tasks like remove background, social media creations or concept approval, that will empower you and your team to always stay on brand. Shared projects give your team all-in-one access to relevant files, brands, and libraries for effortless collaboration.

There are so many starting points for all users, whether it’s starting from a template, from scratch or starting in Photoshop, Illustrator or Acrobat, we’re making it possible for anyone to produce the highest-quality content that you can expect from us.

Express with Firefly is now also directly integrated into AEM Assets as a beta (powered by the Adobe Express Embed SDK), enabling teams to generate beautiful, ready-to-share content, democratizing creativity across the entire Enterprise. Enterprise users can also seamlessly access AEM Assets within Express, empowering all teams to directly access and publish assets. And AEM Assets is just one of the many new add-ons for Express described in more detail below.

We’re also excited to share that Express for Teams is now available for small and medium businesses, allowing for easy license management, more storage, more version history and more so every business user can easily and quickly design stunning on-brand campaigns and marketing materials.

Most Creative Cloud plans include the full paid version of Adobe Express Premium and CC members can now easily and seamlessly access, edit and work with Creative Cloud Libraries and assets built with Photoshop and Illustrator, including as embedded linked assets that auto-update, so everything stays in-sync. Creative Cloud and Express Premium subscribers now also receive monthly Generative Credits that can be used for Firefly-generated content.