The biggest updates in social media | April 2023

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Keeping up with the latest and greatest updates in social media is no easy feat. With new platforms emerging, on top of our usual favorites making moves, it’s hard to keep up with this constantly changing landscape. Luckily for you, we’re here to clear up the confusion, un-mask the most important updates, and keep you securely in the loop.

Prefer to watch?

Every month, Andy and Jordan talk us through the key updates that you need to know to stay ahead of the social media curve. Watch their April roundup here:

Get Social: April’s Biggest Social Media Updates | Adobe Express


TikTok tops Q1 download charts

Data from reveals that TikTok is the number one most downloaded app from 2023 Q1, followed by Instagram, Facebook, and WhatsApp. In terms of where consumers are spending their money, TikTok is top of the charts again with YouTube in second place. This second piece of information is particularly interesting as an indication on where users are potentially spending money — whether they’re buying products through the TikTok platform, boosting content, or gifting money to creators.

What makes a standout LinkedIn Ad revealed

A survey carried out by Vidmob (reported on by search engine land) discovered the following in relation to LinkedIn Ads:

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